Peter Morrissey

Associate Professor of Public Relations

BS, Boston University College of Communication

Professor Morrissey has extensive experience in public relations, reputation management, and brand marketing. He founded Morrissey & Company, a Boston-based reputation management and public relations firm in February 1999 after a 20-year career as a public relations agency CEO and publisher. He has served as strategic counsel to many CEOs and highly visible corporate executives, boards of directors of major organizations and Fortune 500 companies, including IBM, Johnson & Johnson, and Nike. He provided counsel and crisis services to Johnson & Johnson’s McNeil Pharmaceutical during the Tylenol capsule poisoning episode, which has come to be recognized as the model for successful crisis communication. He has been recognized as one of the leading crisis communications experts in the country. Professor Morrissey serves on the Executive Board of Pinnacle Worldwide, an international consortium of independent public relations agencies. He is an accredited member of the Public Relations Society of America. Active in the business community, he serves on the board of the Boston Chamber of Commerce, is a Chairman of Morgan Memorial Goodwill Industries in Boston, and sits on the Board of Governors of the Boston Athletic Association (the B.A.A. Boston Marathon). He lectures and writes extensively on the topic of reputation.