During the semester, 了解媒体 course will trace the development, survey the literature, and explore the impact of media--whether traditional, interactive, social or mobile--examining conceptual, theoretical, and practical aspects of today's global media environment. The course will also review the factors that have shaped the nature of contemporary media, including their content, uses, functions, and audiences. 了解媒体 provides students with a broad understanding of the social and psychological impact of mediated communication and empowers students to think originally and critically about how media technologies evolve, function, advance, and shape society, industry, and professional practices. It makes dynamic connections between theoretical frameworks, everyday life, and industry practices in a manner that can engage undergraduate students in Advertising, Media Science, and Public Relations and can inform them of the significance of using strategic approaches to constructing, disseminating, and evaluating media initiatives and media messages. (Formerly CM380, students should not take this if they have already taken CM380.)4 cr. 扫描电镜。