公共关系商业基础
Com cm 442
本课程为公共关系的商业技能提供基础。 Through readings and discussions, in-class exercises, guest speakers and a final team project, students will gain a strong foundation in the major concepts and issues at the intersection of business and public relations. The course will sharpen students' business acumen through increasing their business and financial literacy on topics such as public company reporting, reading financial statements, and the basics of S.E.C. filings.