Introduction to the strategic marketing concepts, tools and frameworks that underlie consumer marketing strategies and impact on their everyday selections. Analysis and assessment of companies operating in British and European markets that face increased global competition, demanding consumers and fast-evolving technologies. Examples used during the course are continually updated to reflect current events. Effective Fall 2019, this course fulfills a single unit in each of the following 但是中心 areas: 社会调查I, Oral and/or Signed Communication.