This courses provides training in the logic, design, and implementation of experimental research methods. The course includes a practicum component, in which students employ novel laboratory research tools in the Communication Research Center to complete original empirical research on the use and effects of emerging media technologies. By the end of the course, students will have a sound understanding of the underlying rationale and purpose of experimental research and hands-on experience using cutting-edge research technologies (including biometrics such as galvanic skin response, eye- tracking, and facial expression analysis) for data collection and analysis related to media processing and effects.