The object of this course is to provide students with substantial theoretical training to understand and interpret the emerging media creation and co-creation activities. We will explore and discuss a range of contemporary theories and concepts, which cut across economical, sociological, cultural and psychological dimensions of analysis. Special attention will be paid to how collaboration takes part in content creation practices. Students are also encouraged to take a step forward developing their own concepts, models and theories to explain the emerging communication phenomena. The enduring theme of this course is to examine how new communication technologies affect the ways people create media content, and how that process changes our lives at the individual, institutional, and societal level.