大众传播，广告与公共关系
-
COM cm180：理解媒体
During the semester, Understanding Media course will trace the development, survey the literature, and explore the impact of media--whether traditional, interactive, social or mobile--examining conceptual, theoretical, and practical aspects of today's global media environment. The course will also review the factors that have shaped the nature of contemporary media, including their content, uses, functions, and audiences. Understanding Media provides students with a broad understanding of the social and psychological impact of mediated communication and empowers students to think originally and critically about how media technologies evolve, function, advance, and shape society, industry, and professional practices. It makes dynamic connections between theoretical frameworks, everyday life, and industry practices in a manner that can engage undergraduate students in Advertising, Media Science, and Public Relations and can inform them of the significance of using strategic approaches to constructing, disseminating, and evaluating media initiatives and media messages. (Formerly CM380, students should not take this if they have already taken CM380.)4 cr. Either sem.
-
COM cm211：专业演讲
Students will learn the essentials of effective presentation, from preparation, audience analysis, and content development to critical thinking when presenting. Students will incorporate theories and skills of effective communication in a variety of contexts (e.g., common business and social settings). Effective Fall 2018, this course fulfills a single unit in the following BU Hub area: 口头和/或签字沟通. 4 cr. Either sem.
-
COM cm215：公共关系原理与实践
An introduction to the field of public relations: its theoretical origins, scope, and principles. Discussion focuses on researching problems, setting objectives, identifying audiences, designing messages, choosing communication channels, and evaluating results for all types of organizations. Ethical decision making, on-line communication, and career opportunities are also analyzed case studies in the field. The format is a combination of informal lecture and small-group discussion, case analysis, and guest lecture. 打开新生门。 (原CM301。 Students cannot take this course for credit if they have already taken CM301.)4 cr. Either sem.
-
广告导论
Explores the history, nature, function, and social and economic aspects of advertising: ethical responsibilities, psychological appeals, marketing, media research, product analysis, creative strategies, and agency operation. Students prepare comprehensive advertising plans, including marketing strategy and speculative advertising campaigns. 对新生开放。 (Formerly CM317. Students cannot take this for credit if they have already taken CM317.)4 cr. Either sem.
-
COM cm280：说服理论
This course examines the role that communication--and especially mediated communication--play in the social influence process. This course is organized around theoretical persuasive approaches to the study of attitudinal and behavioral change. It uses these theories as a basis for teaching about persuasive strategies that can be implemented to lead to changes in others' attitudes and behaviors--whether in the areas of media campaigns, marketing communication, advertising, or public relations. The course includes discussion of the strategies that "professional persuaders" use when peddling their ideas, products, services, and philosophies. (This course replaces CM409 in the curriculum. You should not take CM280 in addition to CM409 without having received permission from the department.)4 cr. Either sem.
-
COM c313：企业沟通
Explores the trends and issues affecting corporations, crisis management, public affairs communication, consumer affairs, employee relations, environmental problems, and issues of multinationals. 使用案例澳门威尼斯人注册网站研究。
-
通讯澳门威尼斯人注册网站研究方法
CM321传播澳门威尼斯人注册网站研究方法介绍了社会科学的调查方法，以及在媒体科学、广告和公共关系中使用的社会科学方法的基本概念和过程。 涵盖了各种澳门威尼斯人注册网站研究方法，包括定量和定性。 还包括文献综述、澳门威尼斯人注册网站研究设计、澳门威尼斯人注册网站研究执行、定量和定性数据分析以及澳门威尼斯人注册网站研究结果的报告。
-
COM c331：通信写作
Intensive exposure to some of the basic writing formats in the communications profession: news releases, letters, features, and profiles. Lead writing, editing, and techniques of interviewing. 广泛的写作和重写。 为不同的读者培养基本的写作技巧。 Effective Fall 2018, this course fulfills a single unit in the following 但是中心 area: Writing- Intensive Course.
-
英国的广告
Focuses on London's stellar reputation for creative and production excellence in advertising; examines how the advertising is shaped by the anti-sell, irony-modulated consumer culture, and emphasizes the way that deifying research risks diluting creative. Effective Fall 2019, this course fulfills a single unit in the following 但是中心 areas: Philosophical Inquiry and Life's Meanings, 审美探索.
-
COM CM 405：媒体策略
本课程描述目前正在构建中。
-
COM CM 412: Advertising Strategy & Consumer Insights
Explores how to arrive at consumer insights that lead to better advertising and promotion. The course focuses on the set of skills necessary to create breakthrough advertising, including qualitative research, observation, interviewing skills, mapping, and presentation tools. Students learn to write effective, creative briefs.
-
英国公共关系中的问题解决
This course explores the background, context, theories, practices and functions of PR in Britain, analysing the environment of British organisations and its impact on PR planning and strategy, including the corporate, governmental and non-profit sectors. Effective Fall 2019, this course fulfills a single unit in each of the following 但是中心 areas: 社会调查I, 数字/多媒体表达, 创意/创新.
-
COM CM 417：创造性发展的基础
重点是战略创意过程中的广告，包括概念发展，文案，可视化和设计。 任务要求构思解决方案，以解决客户在各种媒体上的营销挑战。 教授有效广告发展的基础：问题定义，战略发展，以及通过实际执行产生概念想法。
-
COM cm419：广告管理
完整广告计划的管理。 案例澳门威尼斯人注册网站研究法用于探讨营销组合、预算、媒体策略、计划、广告与促销的协调、与客户或代理机构的合作以及广告商的社会责任。
-
COM CM 420：广告实验室
有学生经营全方位服务广告公司的经验。 Students organize, manage, and perform all functions: solicit business, perform market and consumer research, contact clients, write plans, create advertising campaigns, evaluate media, and prepare campaign evaluations for community service agencies. 2 cr. Effective Fall 2018, this course fulfills a single unit the following 但是中心 area: 团队合作/协作.
-
AdLab电子板
本课程代表了学生运行的AdLab的管理功能。 2 or 4 cr.
-
投资组合开发
为对广告行业创意方面感兴趣的学生开设的课程。 在团队和个人中开发创意，活动和入门级工作组合（印刷，视频，数字，移动，体验）。 模仿广告公司的工作坊式环境，辅以讲座和案例澳门威尼斯人注册网站研究。
-
COM cm424：作品集II
这门课的学生期望从事创造性的职业。 或者至少想要建立一个专业的作品集。 本课程旨在通过机构级别的任务来建立您的创造力，并帮助建立一个广泛的创造性的基于网络的投资组合，当您准备进入劳动力市场时，这将有助于在招聘过程中为您提供帮助。
-
COM CM 441：媒体策略与管理
Students study planning, implementing, managing, and measuring earned media and influencer strategies, as well as integrating earned media into an overall Paid, Earned, Shared, and Owned (PESO) campaign. Involves lectures, in-class discussions, video cases, mock scenarios, and individual take-home cases.
-
公共关系的商业基础
本课程为公共关系的商业技能提供基础。 Through readings and discussions, in-class exercises, guest speakers and a final team project, students will gain a strong foundation in the major concepts and issues at the intersection of business and public relations. The course will sharpen students' business acumen through increasing their business and financial literacy on topics such as public company reporting, reading financial statements, and the basics of S.E.C. filings.
回来 的完整课程列表
