大众传播，广告与公共关系
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新媒体与公关
Explores the effects of new media on the fundamental theories, models, and practices of public relations. Studies how websites, blogs, citizen journalism, social media, direct-to-consumer communication, podcasting, viral marketing, and other technology-enabled changes are affecting interpersonal, small group, and mass media relationships. Also covers and uses the interactive tools that are re-defining the practice of public relations. The course combines lecture, discussion, guest speakers, case study, and research to help students uncover and appreciate the power and potential of interactive media.
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COM CM 457：全球推广策略研讨会
This course develops both conceptual knowledge and practical skills to identify the most appropriate and cost-effective global promotional strategies and develop and implement successfully such a strategy in an increasingly competitive and volatile global environment. Effective Fall 2019, this course fulfills a single unit in each of the following 但是中心 areas: Social Inquiry II, 全球公民和跨文化素养, 批判性思维.
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COM cm471：通讯实习
Students are placed in advertising and public relations agencies, communication departments of firms, sales departments of firms, sales departments of media, and sales promotion agencies. Minimum of 15 hours per week during school semesters, or full time during the summer. Instructor and sponsor oversee student work. A comprehensive final report completes coursework. 2或4个小时。
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COM cm473: PRLab
PRLab at 波士顿大学 is the nation's oldest student run public relations agency. PRLab allows students to gain valuable industry experience in an agency style setting, working in the corporate, nonprofit and government sectors. Students engage in media relations, event planning, branding, copy editing, content creation and social media management. Over the course of the semester, students create professional portfolios. 2或4个小时。 Effective Fall 2020, this course fulfills a single unit in the following 但是中心 area: 团队合作/协作.
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COM cm474：定向澳门威尼斯人注册网站研究
个人或小组项目的具体问题的沟通。 2或4个小时。
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COM cm475: PRLab电子板
本课程代表了学生运行PRLab的管理功能。 The PRLab Executive Board consists of a President, Vice President and several Account Supervisors, who work together to facilitate the overall success of the student- client interactions and PRLab as a whole. The E-Board is also responsible for PRLab's branding and new business acquisition. 2或4个小时。 Effective Fall 2020, this course fulfills a single unit in the following BU Hub area: 团队合作/协作.
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传媒法律与政策
澳门威尼斯人注册网站研究适用于传播从业者的法律。 涵盖的主题包括第一修正案，诽谤，侵犯隐私，版权，广告，淫秽和猥亵的监管，以及网络空间法律的新兴领域。 2日扫描电镜
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COM CM 501: Design Strategy & Software
为所有媒体提供有效的平面设计知识和实践。 Develops a foundation in design principles and creative software skills including Adobe Illustrator, Photoshop, and InDesign. Students create projects demonstrating how design strategies are used to engage audiences, and enhance comprehension of all forms of mass communication from traditional print to digital media. Effective Fall 2020, this course fulfills a single unit in each of the following 但是中心 areas: 数字/多媒体表达, 审美探索, 创意/创新. (本课程原为CM323； if you have taken CM323, you cannot take CM501 for credit.)
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COM cm506：政府公共事务
This course focuses on specialized promotional activities of major and minor political campaigns, and the public relations activities of various government bodies at the national, state, and local levels. Some of the questions addressed by the course are: What are public relations roles in the intensity of the political campaign? How are statements prepared for public officials? 人们如何解读政策？ How does one handle political media relations? How to handle the inevitable crises that occur in politics and government? (本课程原为CM444； if you have taken CM444, you cannot take CM506) (Undergrad prereq: CM215.)
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媒体表达和沟通
This course introduces students to using new media tools as a source and vehicle for creating expression and media communication. Students will acquire building blocks for design thinking and hands-on skills to successfully communicate ideas using media technology. Students will experience the design process: ideation to execution. Topics on media technology, interface design, information architecture, and interaction design will be covered. Effective Fall 2018, this course fulfills a single unit in the following 但是中心 area: Digital/Multimedia Expression.
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COM CM 511：艺术指导
本学期你将在艺术指导中工作的任务是为你提供为一系列客户管理和开发品牌的第一手经验。 你将负责塑造品牌形象发展所需的战略洞察力和发现，然后继续确定和实施广告的一致性，整体设计美学。 从这些任务中获得成功的工作，将展示你为21世纪客户管理品牌发展过程的能力。
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COM CM 513：投资者关系
Students examine the challenges of marketing a company to the financial community. The course is broken down into three areas: the development of IR as a profession; 交易工具：交易工具，如债券和股票； and the field's communication techniques. Students prepare case analyses as a way of understanding various SEC disclosure requirements, communication with analysts and the media, and financial marketing techniques.
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COM CM 518：创意视频开发
Students develop concepts, create scripts and storyboards, and study execution-based challenges of video production. Students will create extendable advertising concepts for video, designed to succeed in a changing media landscape on multiple platforms.每个人都可以。 Effective Fall 2018, this course fulfills a single unit in each of the following 但是中心 areas: Digital/Multimedia Expression, 创意/创新, 团队合作/协作.
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互动营销策略
学生将学习互动营销策略如何将传播目标与消费者洞察力和数字执行相结合。 如何利用社交媒体、数字媒体和体验媒体，在广泛的业务类别中为组织实现品牌、参与和行为目标。 互动营销策略对广告和公共关系部门的影响。4学分。
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COM cm520：通信器
Students write, edit, develop multimedia and social media, as well as work as photographers and graphic designers for the COMmunicator, a website for the Mass Communication, Public Relations and Advertising department. Students also create marketing communication plans for the site. As an online publication, The COMmunicator is updated/ refreshed on an on-going basis, giving students numerous opportunities throughout a semester to submit their work for publication. 编辑审查和批评所有通信项目； students develop/polish their skills as they build portfolios across a multitude of communication writing formats. This course is open only to students in the Mass Communication, Public Relations and Advertising Department. 2 cr.
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国际市场营销传播和公共关系
Introduction to the strategic marketing concepts, tools and frameworks that underlie consumer marketing strategies and impact on their everyday selections. Analysis and assessment of companies operating in British and European markets that face increased global competition, demanding consumers and fast-evolving technologies. Examples used during the course are continually updated to reflect current events. Effective Fall 2019, this course fulfills a single unit in each of the following 但是中心 areas: 社会调查I, Oral and/or Signed Communication.
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COM c522：管理公司危机和问题
审查和诊断影响公司的主要危机和问题。 Case discussions of seven types of crises: technological, confrontational, malevolence, management failure, and management control. Examines appropriate management actions and communications before, during, and after a crisis. Reviews issues management: monitoring, analysis, strategy determination, and implementation.
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设计和互动体验
本课程通过设计和构建交互式项目（网站/应用程序）的实践经验，向学生介绍交互性的原理。 Students will learn to apply design thinking for interactivity while building a device-agnostic package using modern web technologies: HTML, CSS, JavaScript and related libraries, plug-ins, frameworks and tools as necessary. Students will experience the full design and development process (concept ideation, prototyping, user testing and iteration) in building a functional project. Topics on media technology, animation, accessibility, interface design, information architecture, interaction design, networking, performance, prototyping, responsive design and usability will be covered.
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公共关系职业发展
这门独特的课程为学生提供了各种公共关系职业管理原则的实践和理论概述。 本课程探讨了在公共关系行业工作的机会和要求。 通过业内领先的专业人士的访问、阅读和案例澳门威尼斯人注册网站研究，即将开始（或重新进入）公关职业生涯的学生将对他们面前的许多道路有一个全面的了解。 无论是在企业传播人员，机构轨道，在社交/数字/分析，采取创业方向，在内容开发，体育和娱乐或改变沟通，学生将学习所需的能力，开始制定自己的职业目标，并制定计划，以实现这一目标。 更广泛地说，通过课堂讲座和讨论，学生们还将探索在瞬息万变的当代公关世界中取得成功所需的技能和特征，以及不同的工作环境和文化，以便他们能够开始评估可能适合自己的工作。 4节第1节
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COM c525：公共关系伦理
This course will acquaint students with ethical standards and expectations society has for public relations practitioners. Through the study of case studies and other readings it will prepare students so they can adequately wrestle with ethical complexities, dilemmas and ambiguities so as to form personal ethical underpinnings for their future careers. 4学分。 Effective Fall 2019, this course fulfills a single unit in the following 但是中心 area: Ethical Reasoning.
回来 的完整课程列表
