As CEO of b2 Talent Asia and Head of Asia for Billboard, 乔纳森·瑟宾 oversees the music company’s expansion and growth throughout the region. In this video, recorded exclusively for the Envoy, he talks about the “extreme” impact of the coronavirus on his industry—especially on live music events—and how the company has developed new revenue streams, new ways to connect with fans, and even new forms of creativity.