The Only Way to Predict the Future Is to Invent It: Gary Hirshberg, CEO of Stonyfield Farm

By buniverse ()

Gary Hirshberg, president and CEO of Stonyfield Farm, the leading manufacturer of all-natural and organic yogurt in the United States, gives the keynote address of the international conference Integrating Social Initiatives and Marketing Strategy, [...]hosted at Boston University School of Management. He talks about organic farming, corporate social responsibility, and "mission marketing."

Hosted by School of Management on September 19, 2003.
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