CISS Affiliate’s Study Examines Fossil Fuel Ads and Miscommunication

什么看起来听起来像新闻,但实际上不是? 本地广告——伪装成新闻的广告。 广告有标题、引语,以及你在普通新闻文章中会看到的一切。 但它们并不是新闻,而且常常会产生误导。

In a 新的澳门威尼斯人注册网站研究, 波士顿大学 researchers found an energy company’s native ad was very effective at swaying public opinion on climate change—and, they argue, not necessarily for the better. But they also discovered several effective methods to lessen the impact of these types of ads—which have been used to promote everything from insurance to 山达基. The results were published in the npj 气候澳门威尼斯人注册行动.

他说:“许多大型新闻机构现在都向企业提供机会,让它们付费购买在语气和格式上模仿该出版物常规报道内容的文章。 本杰明Sovacool, director of the BU Institute for Global Sustainability & CISS Affiliate…

欲了解更多,请访问 边缘 这篇文章在哪里 最初出现在2025年4月24日。