Research by Hariri Fellows Cited in Argument to Reform Marketing at Harvard Business School
In an article in the Wall Street Journal, entitled “Should Harvard Business School Hit Refresh? Students, Faculty and Alumni Say School Is Behind in Tech”, Mellissa Korn and Lindsay Gellman cite the research work by Hariri Fellows Giorgos Zervas (Questrom/Marketing) and John Byers (CAS/CS), using a data-driven approach to study the impact of the sharing economy on incumbent businesses as evidence that Harvard Business School needs to rethink its curriculum.
Quoting:
What should they be doing instead of what they are doing now?
“… current students and recent graduates say HBS should fold more technological awareness into its core curriculum, addressing, for example, data analytics in marketing or the impact of Airbnb Inc.’s growth on major hotel chains.”