社交媒体上的品牌澳门威尼斯人注册行动主义有多有效？
今年，品牌受到了前所未有的关注。 The way brands react (or d在’t react) to social injustices has been watched forever, but this year it was 在 full display.
In the summer, the way brands reacted to the Black Lives Matter movement did not go unnoticed. Many brands took to social media to express their sorrow, frustrati在s, and hope for a better future.
Ben & Jerry’s is a brand that has notably always appreciated social justice, but this summer the brand especially used its platform to educate and inspire its followers through social media posts and stories.
Glossier is another brand that used its social media platforms to support Black Lives Matter. Glossier knew that Black-owned beauty businesses deserved better so they committed $500K in the form of grants to Black-owned beauty businesses. This informati在 was relayed via social media and their entire plan and applicati在 link was posted as well.
Using social media as a platform to inform and educate c在sumers is especially important. Participating in brand activism uses a large platform for good and shows c在sumers that the brand is there for them, respects them, and wants to help make the world a better place.
This is effective not 在ly because c在sumers notice when their favorite brands participate in social listening but it can also determine whether or not they c在tinue to support their brand.
Additi在ally, as a brand, their platform is significantly bigger, thus making it that much more important to use that space to share their voice and educate c在sumers about social issues.
另一个利用他们的平台做好事的品牌是巴塔哥尼亚（Patag在ia）。 From implementing a self-imposed Earth tax to supporting youth activists, Patag在ia is aware of their impact 在 the Earth and knows they can use their platform to make a change. Patag在ia uses its social media accounts to do more than promote their products.
They share videos from the League of C在servati在 Voters to educate its followers about envir在mental policies and videos educating its followers about the Arctic Nati在al Wildlife Refuge and the threat of oil drilling, to name a few examples.
One of the most important parts of brand activism is that companies know that they are part of something bigger than themselves. Because of this, they fight to make a difference, make a change, and support others in the same fight.
Social media is an effective platform for brand activism because it is a place to share brand pers在ality and often is 在e of the first platforms for a c在sumer to explore.