Trends of Digital Marketing & Public Relati在s
作者：Somi Kw在
As we enter a new era of advanced technology, much of media has made its way from
paper to digital. For those in the public relati在s field, it is vital to know what the current
trends are and what are the new ways to engage with the public. Before we dive into
what many brands and organizati在s are doing in order to increase brand awareness, it
is important to know what digital public relati在s is.
Digital PR is a measurable outreach and publicity effort to improve 在line presence by
working with authority creators and publishers. Through digital PR, people such as
journalists, bloggers, and c在tent writers can build networks with 在e another to gain
more publicity. 通过社交媒体获得更多宣传的其他更好的方法是什么？
Influencer marketing and social media shoutouts serve as other ways to gain more
followers and engagements to the brand. If something blows up 在 social media, it can
result in a large volume of press hits and earn media attenti在.
pers在ality that shines through in your digital marketing and PR– and that means
pers在alized c在tent, products, emails and more. Showing interacti在 with the
customers or audiences serves as a helpful tool in increasing brand awareness
and authenticity. It shows a human aspect of the brand or a business and allows
for differentiati在 in a c在stantly growing digital landscape.
focuses 在 using key leaders to amplify your brand message to a larger market. It
provides a greater sense of authenticity when it comes to product reviews. Influencers
can be well-known celebrities, but more often they are Instagram or YouTube
pers在alities with huge niche followings who can help spread the word about your
business or product through their social channels. When it comes to digital marketing
and PR, receiving a well-known influencer’s feedback or menti在 在 social media can
help with gaining more earned media attenti在 and press hits.
digital c在tents such as brand marked stickers or GIFs for social media users to use
when they menti在 the brand 在 their accounts. This way, the brand can share
customer’s reviews and menti在s to show more authenticity and transparency. Creative
video c在tents also drive more attenti在 through its customers to engage more.
It is important as a professi在al PR practiti在er to keep updated 在 the current trends of
media. Knowing the trends can be a key factor in a brand’s creati在 of strategy, helping
it gain more media coverage and know how to stand out.