作者: 伊丽莎白·达文波特

我从公关Lab学到的10件事

By: Julliet Zhou, Account Supervisor at 公关Lab  March 4, 2019 I started my journey with 公关Lab as an AE in fall 2018. 我在Ben & Jerry 's的客户团队和另外三位了不起的ae一起工作。 我们的重点是位于纽伯里街的Ben & Jerry 's店。 We helped the store create an “Ice-Queen” campaign, […]

作为公关专业人士保持健康的工作与生活平衡的建议

By Amy Rivera, Account Supervisor at 公关Lab March 4, 2019  Have you ever seen someone at work that looks put together, stress-free and energetic, and wondered—Is that real?! 别担心,你看到的不是海市蜃楼。 你正在寻找一个健康的工作与生活的平衡,它确实存在。 It can be hard to believe with the […]

社交媒体公关的六个技巧

社交网络是旨在增加与受众关系的公司的敲门机。 一方面,这些平台使公司能够更好地了解他们的受众,更具体地说,了解他们的愿望、目标和需求。 To establish a closer relationship with them, companies use social networks […]

《单身国家》是如何做到与时俱进的?

无休止的八卦、玫瑰、眼泪和不可预见的转折。 不管你有没有看过《单身汉》,你一定听过这个名字。 很少有节目能在每周一晚上数百万观众和朋友聚会的情况下持续23季,但《单身汉》证明了我们无法抗拒的独特相关性。 So, […]

你是哪种类型的沟通者?

作者:Yuki Gu, 公关Lab客户主管如果你想提高你的沟通技巧,但不知道从哪里开始,不要再看了。 这是给你的。 “我能给你的最好建议是什么?” 培养优秀的沟通技巧。 – Julie Sweet (CEO of Accenture)” Communication skills are critical for professional growth, but there […]

网红营销真的值得吗?

作者:Kathy Chen, 公关Lab客户主管“你擅长社交媒体吗?” That is the first question I’m asked on job interviews these days. 公司在招聘公关人员时,似乎把它当作一个先决条件。 事实上,许多公司都在利用社交媒体和网络影响者来推广品牌或产品。 For those who […]

超级碗如何继续在媒体上留下印记

谈到一年中最大的体育赛事——超级碗(Super Bowl),有两种人。 First, there are those who sit on the same corner of the couch, wearing their slightly small, unwashed jersey and hoping their superstitions help their favorite team win the Super […]

非营利组织和企业公关的区别

公关Lab的商誉客户团队与摩根纪念商誉行业传播总监詹姆斯·哈德(James Harder)在客户活动上(照片由Facebook提供)。 By: Olivia Zed, Account Supervisor for 公关Lab  November 12, 2018 When considering potential career options after graduation, students of 公共关系 are often guided down one of two paths: […]

时间管理101

By: Lexi Smith, Account Supervisor at 公关Lab  November 5, 2018 As both 公关 professionals and college students are aware, sometimes it feels as though there just isn’t enough time in the day. Whether you’re running to classes, writing papers, and studying for tests, or 澳门威尼斯人注册网站研究ing a client, writing press releases, and prepping an executive for […]