作者: 索菲亚·马丁内斯·诺娃

在社交媒体上向雇主展示自己

By Rachel Rubinstein, Account Supervisor  Social media has become a tool for public relations practitioners, both professionally and personally. 如今,许多雇主通过社交媒体来了解职位候选人的情况。 了解保持积极的社交媒体形象的价值是第一步。  How do you know if something is appropriate to […]

COVID-19期间的“聚会”:如何(不)在大流行期间举办活动

By Rebecca Ann Owen, Account Director  Recently, conferences, baseball games, weddings, the Boston Marathon, and even the 2020 Olympics have been canceled or postponed due to COVID-19. 有些活动已经转移到网上或推迟到秋天,但对你和你的组织来说,什么是最好的澳门威尼斯人注册行动方案? Here is a step […]

找到你的平衡

By Katie Hansen, Account Supervisor  There used to be a concept of space––a commute to get from school or work back to your home where you knew you could relax. 你知道什么时候工作结束,什么时候可以有工作之余的生活。 这很清楚。  Yeah… that changed overnight, didn’t it?  Now, our […]

如何在远程工作时保持动力

By Marisa Gregory, Account Supervisor  Over the summer I worked as a PR Intern for Pangissimo, a tech startup company founded by recent 波士顿大学 graduates. My job consisted of updating the company’s social media, staging photoshoots and reaching out to influencers. Over the summer the team and I were spread out all throughout the […]

PR本质上不道德吗? 对“黑暗公关”公司的调查

By Magdalene Soule, Account Director  Over the course of a number of my PR classes at BU, a contentious question always seems to arise: Is PR inherently unethical? In my PR Ethics course, CM525, I was taken with a disturbing BuzzFeed article we were assigned to read – “Disinformation for Hire: How a New Breed […]

2019冠状病毒病中的食品行业:餐馆和外卖服务如何沟通

By 索菲亚·马丁内斯·诺娃, Account Director  The COVID-19 outbreak has forced more and more changes across the globe, and the food industry has not gone unaffected. 根据州长贝克发布的紧急命令,截至3月17日,马萨诸塞州的所有餐馆都仅限于外卖和外卖。 Here is how a few restaurants, […]

Instagram如何成为新的医疗保健运动:给千禧一代的一封信

By Verónica Rodríguez, Account Supervisor Dear Millennials,  What is currently stopping you from buying a $20 plane ticket? 如果你像我一样,这听起来可能非常诱人。 正如许多人所知,事实证明,千禧一代是冒险者。 在封锁期间,千禧一代会认真对待这件事吗? A change of routine due to the […]

机构内部的信任

2020年是充满新变化的一年。 Though we’re only halfway through March, we’ve already experienced revolutionary political campaigns, the sudden death of a basketball superstar, the first non-English film to win best picture at the Academy Awards, and the outbreak of a global […]

Embrace the conflict, turn it into chance.

当“冲突”这个词出现时,你的本能反应是什么? 是人们用扭曲的声音和面孔肆无忌惮地互相吼叫吗? 如果是这样的话,那么冲突似乎被污名化得有点太多了。  “当有一群人的时候,冲突总是会出现。 always,” said Hornsey, the […]

2020年的网红营销

By Stephanie Molano, Account Supervisor  Remember the days when we would watch an ad on TV and call the 1-800 number listed to order whatever item was on the screen? 是啊,我也不太记得那段日子了。  The advertisement and marketing industries have taken a large turn in the past five years – and […]