Olivia Mannion, Account Supervisor at 公关Lab On November 28th, Her Campus 波士顿大学 invited six social media influencers to speak on their journey to becoming an influencer and to provide tips on how to best utilize social media. Here are three of their tips: Define Your Social Media: Give the audience content that they […]
Tanya Merisier, Account Supervisor at 公关Lab With Giving Tuesday right around the corner, I thought we might look at how companies are giving back to their communities. 回馈社会的公司除了获得自我成就感之外，还能获得许多好处。 投资于当地社区，可以与相应社区的组织和成员建立持久的关系。 […]
Penny Hao, Director at 公关Lab Black Friday is a term that originally describes the day when inflated gold prices caused the 1869 financial crisis. 如今，它是最成功的年度营销和公关活动，与大幅折扣、通宵监视和冲动购买有关。 (Source: GIPHY.com, Black Friday, https://media.giphy.com/media/11iAbnnYIgFMmQ/giphy.gif) But, you don’t get remembered by […]
By Luis Castro, Account Supervisor at 公关Lab Social media has become a key component in many major brands’ public relations plans. 如果使用得当，在公众眼中的事件使你的品牌声誉偏离轨道后，它可以决定性地传递关键信息，重新调整你的品牌。 It can also help 沟通s teams […]
上周五，11月3日，公关Lab举办了一年一度的公关oBono活动，波士顿大学的学生们为波士顿附近的六家非营利组织完成了可交付成果。 学生们整夜工作18个小时，第二天早上向客户展示他们的作品。 Each client team worked extremely hard all through the […]
By James Smalec, Account Supervisor at 公关Lab (Source: North America League of Legends Championship Series, 2017) What does the Houston Rockets, Boston Celtics, Cleveland Cavaliers, Milwaukee Bucks, and Golden State warriors all have in common? 答案是电子竞技。 特别是英雄联盟，世界上最大的电子竞技。 Right now the World […]
By Mengyuan (Miriam) Cai, Account Supervisor at 公关Lab [Source: Four New (Familiar) Diabetes Non-Profits. [2014]让我先问一个问题：非营利组织需要公关吗？ 答案是肯定的。 In the TED Talk “The way we think about charity is de广告 wrong,” presented by Dan Pallotta, he says that “If we tell […]
By Yichi (Flora) Zhang, Account Supervisor at 公关Lab When it comes to SEO, many people would believe it’s a strictly 市场营销-based technique regarding to online or social media 市场营销. 事实上，这对公关从业者也很重要，因为你的公司排名越高，网站的流量就越大。 Moreover, people […]
By Neetu W广告hwani, Account Supervisor at 公关Lab Source: More than 25 ways to help you push through 博客ger’s block and get 写作. (2016) It comes without a warning. 所有博主都会遇到这种情况。 发布的日子已经到来，而你还在为该写些什么而挠头。 One day, we’re bursting […]
By Patricia Arribas Pablos, Director at 公关Lab Lauren Oubre, 公关Lab President of Client Services (left), Jordan Zimmerman, founder of Zimmerman Advertising (center) and Sebastian Kogler, 公关Lab President of Operations (left) Last Thursday, September 28, Jordan Zimmerman, founder of Zimmerman Advertising, and his family, inaugurated the Zimmerman Family Social Activation Center at 波士顿大学’s 传媒学院. […]