《企业家：商学院的新视角及其对未来的意义

Boston University Questrom School of Business’s bold new approach to its evolving and expanding undergraduate program.

20年前，最热门的商业课程围绕着企业成功的基石——金融、会计和市场营销——为学生在华尔街公司、董事会和广告公司的职业生涯做准备。 如今，商业教育正转向强调动手学习、解决问题和团队合作——这些是学生应对不断发展的行业和复杂的全球挑战的关键技能。

Which is why the Boston University’s Questrom School of Business recently underwent a major redesign of its undergraduate program. “We knew we had to rethink how we prepare students for the realities of today’s job market,” says Barb Bickart, Senior Associate Dean of Programs. “The business landscape is evolving, and we need to ensure our graduates are ready to meet those challenges head-on.”

变革的必要性

奎斯特罗姆大学名声很好，录取率只有8%。 Despite this, data showed that graduates—especially in finance—weren’t consistently landing top-tier jobs. “We realized that our curriculum, largely unchanged for 30 years, needed to evolve to keep pace with the shifting recruitment landscape,” Bickart explains.

实习场景也发生了变化。 In the past, Questrom’s finance students would interview for internships in their junior year. 如今，招聘时间提前了，学生们早在大二甚至大一就开始争夺实习机会。

“To give them a competitive edge, we knew we had to introduce those core competencies earlier in their education,” Bickart says.

大胆的新方法

学校做了什么改变？

At the heart of Questrom’s transformation was a move away from its long-standing interdisciplinary core course structure, which had bundled key subjects like finance, marketing, and operations into a single block taken during students’ junior year. 通过分拆这些课程，学生可以更早地学习，并在塑造他们的学术旅程中享有更大的灵活性。

Additionally, the new program introduces a series of thematic “quests,” designed to reinforce key competencies throughout a student’s academic career. 这些包括:

• 批判性和创新性思维：一门专门的商业批判性思维课程，在现实世界的项目中加强技能。
• 团队和领导力：通过多门课程和实践经验，结构化的团队合作发展方法。
• 全球和文化能力：将国际商业见解融入课程作业和体验式学习。
• 分析和数据流畅性: Expanding students’ ability to work with and interpret complex data.
• 熟悉竞争、市场、盈利能力和商业角色全面专注于了解市场动态，竞争策略以及企业在社会中的更广泛角色。

One of the most exciting new additions is the 创新探索course, where students partner with real companies—such as iconic, Boston-based brands like New Balance or Dunkin’—to solve tangible business challenges. 此外，学生将完成他们专注的体验式学习课程，进一步提高他们的实践经验。 “We wanted to create something that would be both rigorous and memorable, ensuring students graduate with practical experience that sets them apart,” Bickart says.

克服对改变的抗拒

改变一个已建立的项目是一项不小的壮举。 在学术界尤其如此，因为教职员工往往与现有课程有着根深蒂固的联系。

为了解决潜在的阻力，奎斯特罗姆领导层采取了一种战略方法。 他们没有成立一个包罗万象的委员会，因为这可能会导致僵局，而是从一小群敏捷的教员开始，这些教员对特定的院系没有强烈的忠诚。 这个小组带头进行澳门威尼斯人注册网站研究、制定基准和初步的课程设计。

该团队还在关键环节聘请了澳门威尼斯人注册网站。 当提议的改革提交正式投票时，教职员工——其中许多人现在已经为新项目的制定做出了贡献——压倒性地支持这种转变。 “There was a moment of real tension at the final vote, but ultimately, people saw the value in what we were building,” Bickart recalls. “We didn’t want to make incremental changes; we wanted to create something bold, and we knew we had to push forward.”

展望未来

比克特说，虽然许多变化将在下一学年生效，但全面实施将在未来两年内分阶段实施。 第一批体验完全重新设计的课程的学生将于2025年秋季进入奎斯特罗姆大学。 澳门威尼斯人注册网站和管理人员将根据持续的反馈和学生的成果继续改进课程。

除了课程之外，奎斯特罗姆还在积极探索扩大体验式学习机会的方法，包括建立新的投资基金，用于实践财务决策，扩大案例竞赛，以及在纽约等主要商业中心开展短期咨询项目的潜在合作伙伴关系。

商学院的新模式

Should other business programs follow in Questrom’s footsteps? 通过强化批判性思维、团队合作、数据流畅性和跨多门课程的体验式学习的课程，奎斯特罗姆保证毕业生不仅精通商业理论，而且能够成功地将其应用于复杂的现实世界。

As Bickart puts it, “The industry is changing, and so must we. It’s essential to rethink how we prepare students for the challenges and opportunities ahead.”

点击这里to learn more about Boston University’s Questrom School of Business and how its innovative programing is transforming the lives of students.