公关Lab:由学生组成的公关机构

标签:ilove公关

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网红营销真的值得吗?

作者:Kathy Chen, 公关Lab客户主管“你擅长社交媒体吗?” That is the first question I’m asked on job interviews these days. 公司在招聘公关人员时,似乎把它当作一个先决条件。 事实上,许多公司都在利用社交媒体和网络影响者来推广品牌或产品。 For those who […]

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所有严肃事务的公关:医疗保健、金融服务和企业

By: Riti Shah, Account Supervisor at 公关Lab October 23, 2018  The world of 公共关系 goes beyond what often meets the eye. 外行总是把公关与面向消费者的品牌和产品的宣传联系在一起。 Consumer practice is a big part of the 公关 行业 but there is a lot more to […]

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品牌成功使用社交媒体直播的五种方法

By: Nane Vardanyan, Account Supervisor at 公关Lab  October 10, 2018 You probably remember the first time on Facebook or Instagram when you saw a 视频直播 in the news feed. “这怎么可能?”这是我的第一反应。 Now, as a part of main 社交媒体 platforms including Facebook, Instagram, YouTube, and Periscope, 社交媒体 […]

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拖延期末考试的三种有效方法

随着期末考试的临近,校园里的每个人都开始躲在图书馆或最近的咖啡店里,忍受长时间的学习。 Between the long hours of writing flash cards and catching up on the chapters of the textbook that you never re广告, it’s good […]

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营销和公关如何相处

作者:Casey Douglas, 公关Lab客户主管。 在外行人看来,市场营销和公共关系似乎是几乎相同的领域,占据了同一枚硬币的两面。 However, their respective aims are slightly different: 市场营销 aims to drive sales and improve a client’s or company’s profits through outreach efforts, while public […]

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广告大亨乔丹·齐默尔曼的人生经验

By Patricia Arribas Pablos, Director at 公关Lab Lauren Oubre, 公关Lab President of Client Services (left), Jordan Zimmerman, founder of Zimmerman Advertising (center) and Sebastian Kogler, 公关Lab President of Operations (left) Last Thursday, September 28, Jordan Zimmerman, founder of Zimmerman Advertising, and his family, inaugurated the Zimmerman Family Social Activation Center at 波士顿大学’s 传媒学院. […]