网红营销真的值得吗？
作者：Kathy Chen， 公关Lab客户主管“你擅长社交媒体吗？” That is the first question I’m asked on job interviews these days. 公司在招聘公关人员时，似乎把它当作一个先决条件。 事实上，许多公司都在利用社交媒体和网络影响者来推广品牌或产品。 For those who […]
标签:公关
非营利组织和企业公关的区别
公关Lab的商誉客户团队与摩根纪念商誉行业传播总监詹姆斯·哈德（James Harder）在客户活动上（照片由Facebook提供）。 By: Olivia Zed, Account Supervisor for 公关Lab November 12, 2018 When considering potential career options after graduation, students of 公共关系 are often guided down one of two paths: […]
时间管理101
By: Lexi Smith, Account Supervisor at 公关Lab November 5, 2018 As both 公关 professionals and college students are aware, sometimes it feels as though there just isn’t enough time in the day. Whether you’re running to classes, writing papers, and studying for tests, or 澳门威尼斯人注册网站研究ing a client, writing press releases, and prepping an executive for […]
社交媒体对体育产业的影响
By: Jessica Swarm, Account Supervisor at 公关Lab October 29, 2018 It’s a great time to be a 体育 风扇. 在过去的十年里，社交媒体的兴起彻底改变了体育产业。 One of the most powerful uses of 社交媒体 is the ability to quickly and efficiently communicate with people all over the […]
Media’s Impact on Golf
今年9月，社交媒体上充斥着联邦快递杯和莱德杯。 今年最重要的两项高尔夫赛事吸引了全球数百万人。 Golf has become an increasingly popular sport in the past century and 媒体 can credit itself […]
公关对科技创业公司的重要性
By: Yuexin Qu, Account Supervisor at 公关Lab October 15, 2018 When people don’t understand the importance of 公关, they won’t invest their money in partnering with 公关 firms. 然而，公关对于创业公司的整体成长和未来发展至关重要。 Good 公关 can help 启动s shape positive public images and establish 社交媒体 and traditional 媒体 […]
品牌成功使用社交媒体直播的五种方法
By: Nane Vardanyan, Account Supervisor at 公关Lab October 10, 2018 You probably remember the first time on Facebook or Instagram when you saw a 视频直播 in the news feed. “这怎么可能？”这是我的第一反应。 Now, as a part of main 社交媒体 platforms including Facebook, Instagram, YouTube, and Periscope, 社交媒体 […]
从《梦幻足球》中学到的五个沟通经验
By: Eliza Garry, Account Supervisor at 公关Lab October 9, 2018 As a passionate 风扇 of both college and professional 足球, the fall season is one of the most exciting times of the year for me. 发现我每个周末都在关注我最喜欢的球员和球队。 Fantasy 足球 is a way for me to share my […]
我的第一次机构实习教会了我什么
By: Kristal Castro, Account Supervisor at 公关Lab October 1, 2018 This summer, I had the pleasure of 实习生ing at Matter Communications’ Boston office. Matter是一家公共关系公司，拥有充满活力的公司文化和强大的公关专业团队。 It was invigorating to work for a company that had “Matter Fun Days” and […]
5家选择不参加黑色星期五的公司
Penny Hao, Director at 公关Lab Black Friday is a term that originally describes the day when inflated gold prices caused the 1869 financial crisis. 如今，它是最成功的年度营销和公关活动，与大幅折扣、通宵监视和冲动购买有关。 (Source: GIPHY.com, Black Friday, https://媒体.giphy.com/媒体/11iAbnnYIgFMmQ/giphy.gif) But, you don’t get remembered by […]