By Akanksa Upadhyay, Account Supervisor at 公关Lab [Source: Make A Meme, 2017, https://makeameme.org/meme/预期-预期-everywhere-o6tauh] Expectations are a fundamental part of being human. 我们对队友、客户,尤其是我们自己抱有期望。 期望表明我们对某件事应该是什么样子有一个愿景。 然而,这种期望带来了坏名声。 People think that having 预期 […]
作者:Loubna Maghnouj, 公关Lab客户总监[来源:jokideo.com/funny-cat]]公共关系从业者的角色是与众多受众进行双向对话。 This notion has been long accepted as a basic definition of what 公共关系 stands for and is still used today as the building stone for all 公关 related activities […]
作者:Casey Douglas, 公关Lab客户主管。 在外行人看来,市场营销和公共关系似乎是几乎相同的领域,占据了同一枚硬币的两面。 However, their respective aims are slightly different: 市场营销 aims to drive sales and improve a client’s or company’s profits through outreach efforts, while public […]