网红营销真的值得吗？
作者：Kathy Chen， 公关Lab客户主管“你擅长社交媒体吗？” That is the first question I’m asked on job interviews these days. 公司在招聘公关人员时，似乎把它当作一个先决条件。 事实上，许多公司都在利用社交媒体和网络影响者来推广品牌或产品。 For those who […]
标签：工作经历
超级碗如何继续在媒体上留下印记
谈到一年中最大的体育赛事——超级碗（Super Bowl），有两种人。 First, there are those who sit on the same corner of the couch, wearing their slightly small, unwashed jersey and hoping their superstitions help their favorite 团队 win the Super […]
非营利组织和企业公关的区别
公关Lab的商誉客户团队与摩根纪念商誉行业传播总监詹姆斯·哈德（James Harder）在客户活动上（照片由Facebook提供）。 By: Olivia Zed, Account Supervisor for 公关Lab November 12, 2018 When considering potential career options after graduation, students of 公共关系 are often guided down one of two paths: […]
社交媒体对体育产业的影响
By: Jessica Swarm, Account Supervisor at 公关Lab October 29, 2018 It’s a great time to be a 体育 粉丝. 在过去的十年里，社交媒体的兴起彻底改变了体育产业。 One of the most powerful uses of 社交媒体 is the ability to quickly and efficiently communicate with people all over the […]
Media’s Impact on Golf
今年9月，社交媒体上充斥着联邦快递杯和莱德杯。 今年最重要的两项高尔夫赛事吸引了全球数百万人。 Golf has become an increasingly popular sport in the past century and 媒体 can credit itself […]
我的第一次机构实习教会了我什么
By: Kristal Castro, Account Supervisor at 公关Lab October 1, 2018 This summer, I had the pleasure of 实习生ing at Matter Communications’ Boston office. Matter是一家公共关系公司，拥有充满活力的公司文化和强大的公关专业团队。 It was invigorating to work for a company that had “Matter Fun Days” and […]