Advertising in the U.K.
COM CM 334
Focuses on London's stellar reputation for creative and production excellence in advertising; examines how the advertising is shaped by the anti-sell, irony-modulated consumer culture, and emphasizes the way that deifying research risks diluting creative. Effective Fall 2019, this course fulfills a single unit in the following BU Hub areas: Philosophical Inquiry and Life's Meanings, Aesthetic Exploration.